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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Good morning. A new week opens with the Nasdaq near a record after Friday's weak jobs report, and one data point to watch at 10:00 a.m.
The Market Gauge
Stocks finished Friday higher. The S&P 500 rose 0.73% to 7,722.72, the Nasdaq gained 1.19% to 27,190.86 (its second-highest close ever, after a record intraday high), and the Dow added 0.49% to 51,176.96. Chip stocks led after the September jobs report showed only 29,000 jobs added, far below the roughly 85,000 expected, with unemployment ticking up to 4.2%. A softer job market cut the odds of a Fed rate hike this month to about 24%, down from 64% a week earlier, per IBD. For the week, the Nasdaq rose about 0.5%, the S&P 500 slipped 0.3% and the Dow fell 1.3%.
IBD's read: plenty of growth stocks are flashing buy signals, and the S&P 500 bounced off its 50-day moving average. But the 10-year Treasury yield is still near 5.3%, the S&P is not far above that 50-day line, and the Dow and small caps sit near their 200-day lines. IBD's advice is to keep any new buys on a short leash and not jump to heavy exposure in a day or two.
Beginner note: When the Nasdaq hits highs but the Dow and the equal-weight S&P lag, the rally is narrow. A few big winners are doing the lifting. Broader participation is a healthier sign.
On today's calendar
ISM Services index (10:00 a.m. ET): A monthly survey of purchasing managers at service companies, the biggest part of the U.S. economy. A reading above 50 means the sector is growing; below 50 means it is shrinking. After Friday's weak jobs number, traders will check whether services are holding up.
Earnings: No major company reports are scheduled today, so the market's attention stays on the economy and bond yields.
Later this week: Trade balance Tuesday at 8:30 a.m., PepsiCo earnings Thursday before the open and Delta Air Lines Friday before the open. Delta's report shows how high oil prices are hitting airline fuel bills.
On the radar: SpaceX
$SPCX ( ▲ 0.97% ) SpaceX builds and launches rockets and runs Starlink, its satellite internet service. The stock jumped 7.35% Friday to 158.96, closing just above a 158.13 early entry that IBD flagged, on volume about 29% above its daily average. It rose 6.9% for the week, helped by Starship's first successful revenue-generating flight on Monday. Even after the jump, shares sit about 30% below their 52-week high of 225.64.
Why it's worth watching: An early entry is a chance to buy before a stock finishes a full base and reaches its main buy point. It can get you in at a better price, but it carries more risk because the pattern is not complete. With SpaceX still far below its high, many earlier buyers may sell as it climbs back. Traders who use early entries often start with a smaller position and keep a tight stop.
How useful was today's Before the Bell?
ONE FOR THE ROAD
Would you buy a stock at an early entry, or wait for the full buy point? Hit reply and tell me why.
Educational content only. Not financial advice. Past performance does not predict future results. Read the full financial disclosure.
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