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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Good morning. Markets were closed Monday for Labor Day, so today picks up from Friday, when a much stronger than expected jobs report pushed a September rate hike back into play. A short week, with the inflation data that matters still ahead of us.
The Market Gauge
Here's where Friday finished:
S&P 500: 7,718.60 (-0.38%)
Nasdaq: 26,506.99 (-0.29%)
Dow: 53,414.25 (-0.51%)
The August jobs report did it. The Labor Department reported 162,000 new nonfarm payrolls, close to three times the 55,000 economists expected, and July was revised from a loss of 23,000 jobs to a gain of 21,000. Strong hiring sounds like good news, and for the economy it is. For the market it raised the odds that the Federal Reserve raises rates at its September 16 meeting: those odds moved to about 58%, up from 49% the day before, according to the CME FedWatch Tool. The 10-year Treasury yield rose two basis points to 4.78%, having touched a fresh 19-month high during the week. Oil closed Friday at $91.20 a barrel, up close to 10% for the week, and the U.S. and Iran exchanged further attacks over the weekend.
Underneath the red numbers, though, the market's condition did not really change. All three major indexes stayed above their 21-day moving averages, the S&P 500 and the Nasdaq both finished the week higher, and IBD left its recommended exposure at 60% to 80%. One detail matters more than the headline: volume was lower on both the NYSE and the Nasdaq.
Beginner note: a down day on lighter volume is a different signal from a down day on heavier volume. When an index falls meaningfully on rising volume, that counts as a distribution day, evidence that large institutions were selling into the decline. Friday's drop came on lighter trade, so it did not count as one. Price tells you what happened. Volume tells you how much conviction was behind it.
On today's calendar
NFIB Small Business Optimism Index for August, 6:00 AM ET. A monthly survey of small business owners covering hiring plans, spending and confidence. It rarely moves the market by itself, but after Friday's hot payrolls number it is one more read on whether hiring really is still this strong.
Treasury sells 3-year notes, 1:00 PM ET. The government auctions new debt. This is the first of three this week, with 10-year notes Wednesday and 30-year bonds Thursday. Worth watching because weak demand pushes yields up, and yields at 19-month highs have been the single biggest weight on stocks lately. Bonds paying 4.78% are real competition for money that might otherwise buy shares.
Earnings after the close: GameStop and Casey's General Stores.
Later this week. The producer price index lands Thursday and the consumer price index Friday, and those two are what the Fed will actually be reading before September 16. Apple also holds its "Surprise and Shine" event Wednesday at 1:00 PM ET, the first keynote from John Ternus as CEO.
On the radar: Micron Technology
$MU ( ▲ 6.1% ) makes memory chips: the DRAM that acts as a computer's working memory, and the flash storage that holds data when the power is off. Unglamorous parts, except that AI data centers consume enormous quantities of both, which is why a chipmaker in a famously boom-and-bust industry has been trading like a growth stock. Friday it closed at $1,016.59, up 6.1% on the day and about 9% for the week, on volume roughly 1.5 times its average over the four sessions before it. That move carried the stock back above its 50-day moving average, which had been acting as a ceiling, and above a downward-sloping trendline drawn across its recent highs. IBD keeps it on the Leaderboard watchlist. It is still about 19% below the 52-week high of $1,255 it set in late June.
Why it's worth watching: this is relative strength in plain sight, a stock climbing 6% on a day the whole market fell. Tonight's lesson explains the Relative Strength Rating, the 1-to-99 score that turns exactly this behavior into a number you can screen for. But notice what IBD called Friday's move: an aggressive entry, not a proper buy point. Micron cleared a short-term ceiling, not the base it would need to complete to trigger a textbook buy signal. Strength earns a stock a place on your watchlist. That is not the same as earning your money, and holding those two ideas apart is most of the discipline.
ONE FOR THE ROAD
Friday's jobs report beat expectations by nearly three to one, and stocks fell anyway. In one line: why do you think good news about the economy can be bad news for the market right now? Reply with your answer.
Educational content only. Not financial advice. Past performance does not predict future results. Read the full financial disclosure.
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