Before the Bell – Wednesday, September 2

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more.

Good morning. Tuesday was the market's third straight losing day, and the worst one yet for tech stocks. The Iran conflict escalated further overnight Monday, oil climbed again, and that overshadowed a genuinely mixed batch of economic data. Today brings more of that data, plus the Fed's own read on the economy this afternoon.

Here's where Tuesday finished:

That's three down days in a row now (Friday, Monday, Tuesday), and Tuesday's Nasdaq decline was the sharpest of the stretch. The main driver was still the Iran conflict: two oil tankers, one Saudi-owned and one South Korean-owned, were struck by projectiles in the Strait of Hormuz Monday night, pushing oil prices higher again and reviving worries about both growth and inflation. Elevated bond yields added further pressure on stocks, tech in particular.

Tuesday's economic data was genuinely mixed, not clearly a reason to sell on its own. The ISM Manufacturing PMI came in at 54.6 for August, down slightly from July's 55.6 but still above the 50 line that separates expansion from contraction, though the survey's Prices Paid component stayed high at 71.1, a sign input costs are still climbing. JOLTS showed job openings falling to 7.271 million in July and the quits rate slipping to 1.9%, below the 2.0% level economists watch as a sign of a cooling labor market. Cooling data would normally argue against a rate hike, but the oil-driven inflation story won out Tuesday.

Beginner note: three losing days in a row is worth logging, not panicking over. What actually matters is whether the major indexes hold their support levels (like the 50-day average line) over the coming sessions, or whether the selling starts to broaden and accelerate. One bad week inside a longer uptrend happens regularly; it only becomes a real problem if it keeps compounding.

$CVX ( ▲ 2.38% ) is one of the world's largest oil and gas companies, drilling, refining, and selling energy products globally. It jumped roughly 2.4% Tuesday to $211.05, putting it within about 2% of its 52-week high of $214.71, riding the same oil-price strength that's been pressuring the broader market.

Why it's worth watching: this is a useful variation on the N we covered in M2. Most of the new-high examples we've studied came from a company-specific catalyst, an earnings beat, a new product, a management change. Chevron's move is different: it's part of a sector-wide catalyst, a whole industry moving together because of one shared external event. The two-stage leadership test from Sunday's Pattern of the Week (is the industry leading, is the stock leading within it) applies directly here. Worth checking: are other energy names like Exxon or Halliburton moving the same way as Chevron, or is this one stock acting alone?

Educational content only. Not financial advice. Past performance does not predict future results. Read the full financial disclosure.