Before the Bell – Wednesday, September 23

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more.

Good morning. The indexes barely moved Tuesday. The volume underneath them told a more interesting story.

The S&P 500 closed Tuesday essentially flat at 7,764.64. The Nasdaq composite edged up 0.5% to 27,244.28, another fresh record close. The Dow Jones Industrial Average fell 0.4%, about 185 points, to 51,863.69.

The session tracked President Trump's mixed tone at the United Nations: a pointed warning to Iran during his speech, followed by word that follow-up talks between U.S. and Iranian officials were “very productive.” A senior Iranian official reportedly floated reopening the Strait of Hormuz within a week if the U.S. eases military pressure, and separate reports said Saudi Arabia may reopen a key oil pipeline this week. Oil slipped 0.6% to about $95 a barrel. The 10-year Treasury yield held steady near 4.96%.

Beginner note: yesterday's brief flagged that Monday's big rally came on lighter volume than the session before it, a real wrinkle. Tuesday's volume actually came in higher than Monday's, on both major exchanges, even though the S&P barely budged and the Dow fell. That's worth sitting with: participation doesn't only show up on the days the index makes a big move. A quieter price day with heavier volume is still real information, it's just not always a clean “buying day” or “selling day.” Not every session fits neatly into one bucket, and that's fine.

$DHR ( ▼ 0.54% ) makes scientific instruments and diagnostic equipment used across biotech, medical testing, and industrial labs. The stock rose more than 2% Tuesday to $221.09, testing a cup-with-handle buy point of 220.67, essentially right at the entry, still early in its move.

Why it's worth watching: the chart looks genuinely good here, the stock is basing well and its relative strength line is near highs. But the fundamentals are more mixed than yesterday's AMD setup: Danaher's earnings have grown only about 7% over the past three quarters, well under the 25% growth CAN SLIM looks for, and its Earnings Per Share Rating sits at a middling 50. A clean chart pattern doesn't automatically mean a high-conviction stock. The C and the A still matter, and this is a good real-world case of a technical setup that's ahead of its fundamentals rather than confirmed by them.

Educational content only. Not financial advice. Past performance does not predict future results. Read the full financial disclosure.

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