Beginners in Stock Trading

Issue №9  ·  ~8 min read

NYSE vs Nasdaq — exchanges explained

The two exchanges that handle most of U.S. equity trading have very different histories. Trader Tuesday introduces Jesse Livermore — a speculator who started his career on neither.
Today you'll learn
  • The history and structural differences between NYSE and Nasdaq
  • Why most tech companies list on Nasdaq and most industrials on NYSE
  • The third venue most beginners overlook: the OTC market
  • How Jesse Livermore's career began at a "bucket shop" — and why bucket shops still teach us something about real exchanges

This is Trader Tuesday. Each Tuesday across the year features one trader from the named-trader roster. Today, the first one — Jesse Livermore.

TWO EXCHANGES, TWO HISTORIES

The New York Stock Exchange was founded in 1792 under a buttonwood tree on Wall Street, when 24 brokers signed an agreement to trade with each other under fixed commissions. By the late 1800s it had become the dominant venue for trading shares in U.S. corporations — particularly the industrial giants, railroads, and banks that defined the American economy of that era.

NYSE has historically used a specialist system (now called Designated Market Makers): a single firm assigned to each listed stock, responsible for maintaining an orderly market in that stock. The DMM stands ready to buy when there are no other buyers and sell when there are no other sellers, smoothing volatility and providing continuous quotes. This structure carries through to today, even though the physical trading floor is mostly ceremonial — the matching is electronic, but the DMM model remains.

The Nasdaq was founded in 1971 as the world's first electronic stock exchange. There was no physical floor; the entire market was networked computer terminals. Nasdaq attracted technology companies in the 1980s and 1990s — Microsoft, Intel, Cisco, Apple — partly because its listing standards were initially more flexible than NYSE's, and partly because the all-electronic infrastructure suited fast-growing companies that didn't fit the older specialist model.

Today the practical differences are smaller than they used to be. Both exchanges run electronic matching engines. Both have similar listing standards for large companies. Apple could relist on NYSE tomorrow with no operational difference; ExxonMobil could move to Nasdaq. The choice is mostly historical and brand-based at this point.

The structural difference that does persist: Nasdaq has a market-maker system (multiple firms quote the same stock; competition between them tightens spreads), while NYSE has the DMM system (one firm per stock, responsible for orderly markets). For very liquid large-cap stocks, both produce similar tight spreads. For less liquid names, the structural differences sometimes show up in execution quality.

WHAT MOST BEGINNERS OVERLOOK: OTC AND PINK SHEETS

Beyond NYSE and Nasdaq, there's a third venue most beginners don't think about: the OTC market — short for "over-the-counter."

OTC trading happens in stocks that aren't listed on a major exchange. Small companies that don't meet exchange listing standards, foreign companies that don't want to file with the SEC, and recently-bankrupted companies that have been delisted all trade OTC. The OTC market has multiple tiers (OTCQX, OTCQB, OTC Pink) with progressively looser disclosure requirements.

Pink-sheet stocks — the lowest tier — frequently have:

  • No required SEC filings
  • No audited financials
  • Wide spreads (often 10%+)
  • Easy susceptibility to pump-and-dump schemes
  • Trading volumes that can disappear for weeks

For BiST readers learning growth-stock trading: stay on the major exchanges (NYSE and Nasdaq). The OTC market is not where the kind of stocks we'll teach you to find live. We'll mention this again in Month 5 when we cover the Spotlight selection rules — penny stocks and OTC names are explicit disqualifiers for the daily Spotlight feature.

TRADER TUESDAY: JESSE LIVERMORE

Livermore is the first of the foundation legends we'll feature in Month 8, but his story is relevant today because his career began on neither NYSE nor Nasdaq — and what he learned by not being on a real exchange shaped everything afterward.

In 1891, at age 14, Livermore took a job at a Boston brokerage called Paine Webber, posting stock prices on a chalkboard as they came over the ticker tape. He had no formal trading education. He had access to nothing but the tape — the continuous stream of trade prices and volumes from the major exchanges.

Watching that tape every day, Livermore noticed that prices moved in patterns. Not perfectly predictable patterns, but recurring ones — accumulation, breakout, advance, distribution, decline. By age 15 he had placed his first trade at a bucket shop — a quasi-legal establishment of the era where customers could bet on the direction of stock prices without actually owning shares. Bucket shops were not real exchanges. They were closer to sports betting parlors that used the live tape from NYSE as their game feed.

Livermore made $3 on his first trade. By his early twenties, he had been banned from most of the bucket shops in Boston and New York because he was winning too consistently. He moved to Wall Street and began trading actual shares on the actual exchanges.

The lesson Livermore carried from the bucket shops to the exchanges: the tape doesn't lie. Whether you're betting on prices in a bucket shop or buying real shares on NYSE, the same underlying patterns of supply and demand were producing the same readable signals — if you knew how to look. He spent the next 40 years refining that reading.

"There is nothing new on Wall Street. Whatever happens in the stock market today has happened before and will happen again."

Jesse Livermore, via Reminiscences of a Stock Operator (Lefèvre, 1923)

By the 1907 panic, Livermore was making seven-figure profits shorting the collapsing market. By the 1929 crash, he had compounded that capital into roughly $100 million in profits — equivalent to about $1.7 billion in today's dollars. He was, by that point, one of the most famous speculators in the world, with newspapers tracking his positions and crowds gathering outside his office for tips.

He died bankrupt in 1940. We'll cover the second half of his career — the rule-violation period, the leverage, the loss of discipline that ended in his ruin — in Month 8. For today, the relevant point is the framing he developed at the bucket shops:

"Markets are never wrong, opinions often are."

Jesse Livermore, via Reminiscences of a Stock Operator (Lefèvre, 1923)

This is the foundation underneath every chart-reading lesson we'll do this year. The tape is what we now call the chart. The shapes Livermore was reading in 1900 are the same shapes O'Neil formalized into CAN SLIM in the 1960s and Minervini refined into VCP in the 1990s. The methodology evolves; the underlying signal does not.

Today's Market

Stocks pulled back after Monday's record run, and the Nasdaq led the way down as the chip names that powered that rally reversed hard. But not everything fell: money rotated toward steadier ground.

S&P 5007,503.85 (-0.45%)
Nasdaq25,818.69 (-1.16%)
Dow52,925.15 (-0.25%)

Tuesday's close: the Nasdaq was the day's biggest loser.

What drove it: The rally took a breather. Per Investor's Business Daily, chip and AI names led the retreat, with Monday's winners Micron and Sandisk tumbling on renewed memory-chip worries after a soft read from Samsung, while oil prices jumped on Iran news. It was not all red: IBM was a Dow winner and pharmaceutical stocks climbed as buyers rotated toward defensives. A single down day after a record high does not break an uptrend, it is the market catching its breath.

Stock Spotlight

Today's lesson introduced Jesse Livermore, who built a fortune reading one thing off the tape: which stocks stay strong when everything else is weak. On a day the market fell and chips tumbled, one giant went the other way.

Eli Lilly · LLY · $1,235.56 (+2.96%) · Market cap ~$1.1 trillion · Listed on the NYSE · Pharmaceuticals

While the Nasdaq's chip leaders sold off, Eli Lilly rose almost 3% to close near a fresh 52-week high, one of the few large stocks green on a red day. That behavior has a name Livermore lived by: relative strength. When a stock climbs while its market falls, the tape is telling you where big money is flowing, and it tends to keep flowing there. Lilly's strength is not luck: it is the leader in the booming market for obesity and diabetes drugs (Mounjaro and the newly approved Foundayo), a business growing fast enough to make it one of the handful of companies on earth worth more than a trillion dollars. Note where it trades, too: Lilly lists on the NYSE, the older, industrial-leaning exchange from today's lesson, while the chip names that fell (Micron, Sandisk) trade on the tech-heavy Nasdaq. Two exchanges, two very different days.

  • Price: $1,235.56 at Tuesday's close, up 2.96% on a down day for the market
  • Market cap: about $1.1 trillion, one of the most valuable companies in the world
  • 52-week range: $623.78 to $1,249.45 (closed near the top)
  • What it does: the leader in obesity and diabetes drugs (Mounjaro, Foundayo)
  • Listed on: the NYSE (ticker LLY)
  • Why it's here: textbook relative strength, climbing while the market and chips fell

This is Livermore's lesson in a single session. He did not forecast; he watched the tape and followed the stocks that were acting strongest. Eli Lilly pushing into new highs on a down day is exactly the kind of signal he built a career on, and exactly the relative strength that CAN SLIM would later turn into a formal rating. Strength on a weak day counts for more than strength on a strong one.

Tomorrow

Tomorrow we go a layer deeper into the order book — the bid, the ask, and the spread. We'll cover why the spread is the silent tax on your trading, how to minimize it, and why limit orders exist.

Reply with one thing
Look up which exchange your favorite stock is listed on (the listing exchange is shown on most quote pages). Reply with the ticker and the exchange. Bonus: see if you can guess why that company chose to list there — most of the time, it's about the kind of investors the company wants to attract.
— Beginners in Stock Trading

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